The marketing world has undergone a huge transformation. The prevalence of new technologies and the increasingly digital savvy consumer have altered how marketers acquire, engage, and keep customers. How do modern customers get information, make decisions, and want to be engaged? How can modern marketers continue to win consumers and grow in a digital world?
IIM Indore’s Executive Programme in Digital Marketing will enable participants to:
Reimagine marketing in the digital age to create change and sustain growth.
Understand the impact of the Internet on consumer expectation and behavior.
Develop a digital marketing strategy using models and processes.
Leverage new technologies to target customers, personalise content, measure performance, and constantly improve performance.
20 hours of pre-recorded Video Lectures from renowned IIM Indore faculty.
Get a certificate from IIM Indore. (Ranked 8th in NIRF, 2023)
A combination of strategy and operations, left and right brain
Proficient IIM Indore faculty
Combination of recorded lectures, assignments* and quizzes
Note: *Assignments are graded either by industry practitioners who are available to support participants in their learning journey and/or by the Emeritus grading team.
The Digital Marketing programme is relevant for any professional seeking to become more relevant, agile, and competitive in the modern marketing scenario.
Graduates who want to increase their industry-readiness
Early professionals aspiring to shift to digital marketing roles
Managers in marketing, sales, brand or communication interested in using digital marketing skills to increase impact
Senior managers and leaders keen on reimagining growth by learning about the modern digital customer
Consultants and entrepreneurs who want to reach new customers
Learn at your own pace with high-quality, pre-recorded faculty videos.
Advance your career without disrupting your busy schedule.
Learn with an accomplished group of peers and build your network.
Gain cross-industry and cross-functional knowledge.
Globally Renowned Faculty
Learn from the best instructors and resources from anywhere in the world.
Access the experts, regardless of their location.
Note: These are suggested tools that could be covered in this programme, basis tools used in the earlier cohorts. These could change subject to faculty discretion.
Strategise Learn frameworks to make goals, plan campaigns, and reach customers
Execute Know the various channels and platforms to get your marketing off the ground
Engage Understand what keeps customers engaged between attention and action
Measure Grasp the science of measuring performance versus plan
Optimise Know how to continuously improve performance to increase ROI with data and analytics
Learn Get useful insights from leading industry experts on strategic planning and digital ROI initiatives
360-degree alignment Modify current business operations to provide a better online experience
On successful completion of the programme, participants will be eligible to apply for the Executive Education Alumni status offered by IIM Indore. A separate application will be necessary to register.
Current alumni membership plans are as follows:
2-year membership – INR 1,000/- + applicable taxes,
Lifetime membership – INR 10,000/- + applicable taxes,
Benefits available to Executive Education Alumni:
Communication of brochures and newsletters from IIM Indore.
Access to the IIM Indore Campus Library (onsite access only).
Official email ID of the institute.
Eligibility for the Executive Education Alumni status is not guaranteed on the successful completion of the programme, application submission, and payment fee. IIM Indore reserves the right to confer executive education alumni status on a case-by-case basis.
IIM Indore reserves the right to modify the above conditions at its discretion at any time without notice.
Only the courts at Indore will have the territorial jurisdiction to try any disputes arising with respect of the Executive Alumni membership being granted.
Note: Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/adapted to fit the participant profile & programme hours.
The four week capstone project involves the use of a digital marketing simulation for search, social and email marketing, which helps apply the learnings of the course and get hands on experience to: Test your knowledge and deploy campaigns worth almost 50K USD in simulated ad dollars. Launch multiple email campaigns. Weekly Office hours on Stukent to solve queries and get advice from the programme leaders.
15 Recorded Sessions and Resources in the Following Categories (Please note: These sessions are not live)
Resume & Cover Letter
Navigating Job Search
LinkedIn Profile Optimisation
IIMJobs Pro Membership:
Get access to the resume builder tool
Spotlight on IIMJobs for highlighting your profile to recruiters
IIM Indore or Emeritus do NOT promise or guarantee a job or progression in your current job. Career Services is only offered as a service that empowers you to manage your career proactively. The Career Services mentioned here are offered by Emeritus. IIM Indore is NOT involved in any way and makes no commitments regarding the Career Services mentioned here.
This service is available only for Indian residents enrolled into select Emeritus programmes.
Assistant Professor, Marketing
Prof. Subin has completed his Fellow Program in Management from IIM Kozhikode. His doctoral dissertation explored rumor sharing behavior among consumers in the marketplace. Su...
Participants will be awarded with Certificate of Completion on meeting the below criteria. A minimum of 70% in the required assignments. Completion of the capstone where applicable. Participants are required to watch at least 50% of the recorded sessions and also to attend at least 50% of the live / master classes / campus module.
Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of IIM Indore.
More than 300,000 professionals globally, across 200 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded. All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes, the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner during the course period the cost of which is already included in the overall Course fee of the course.
A dedicated program support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.
Flexible payment options available.
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