Executive Programme in Digital Marketing

The marketing world has undergone a huge transformation. The prevalence of new technologies and the increasingly digital savvy consumer have altered how marketers acquire, engage, and keep customers. How do modern customers get information, make decisions, and want to be engaged? How can modern marketers continue to win consumers and grow in a digital world?

IIM Indore’s Executive Programme in Digital Marketing will enable participants to:

• Reimagine marketing in the digital age to create change and sustain growth.

• Understand the impact of the Internet on consumer expectation and behavior.

• Develop a digital marketing strategy using models and processes.

• Leverage new technologies to target customers, personalise content, measure performance, and constantly improve performance.

The Digital Marketing programme is relevant for any professional seeking to become more relevant, agile, and competitive in the modern marketing scenario.

• Graduates who want to increase their industry-readiness

• Early professionals aspiring to shift to digital marketing roles

• Managers in marketing, sales, brand or communication interested in using digital marketing skills to increase impact

• Senior managers and leaders keen on reimagining growth by learning about the modern digital customer

• Consultants and entrepreneurs who want to reach new customers

• Strategise Learn frameworks to make goals, plan campaigns, and reach customers

• Execute Know the various channels and platforms to get your marketing off the ground

• Engage Understand what keeps customers engaged between attention and action

• Measure Grasp the science of measuring performance versus plan

• Optimise Know how to continuously improve performance to increase ROI with data and analytics

• Learn Get useful insights from leading industry experts on strategic planning and digital ROI initiatives

• 360-degree alignment Modify current business operations to provide a better online experience

On successful completion of the programme, participants will be eligible to apply for the Executive Education Alumni status offered by IIM Indore. A separate application will be necessary to register.

Current alumni membership plans are as follows:

• 2-year membership – INR 1,000/- + applicable taxes,

• Lifetime membership – INR 10,000/- + applicable taxes,

Benefits available to Executive Education Alumni:

• Communication of brochures and newsletters from IIM Indore.

• Access to the IIM Indore Campus Library (onsite access only).

• Official email ID of the institute.

• ID Card

The four week capstone project involves the use of a digital marketing simulation for search, social and email marketing, which helps apply the learnings of the course and get hands on experience to: Test your knowledge and deploy campaigns worth almost 50K USD in simulated ad dollars. Launch multiple email campaigns. Weekly Office hours on Stukent to solve queries and get advice from the programme leaders.

15 Recorded Sessions and Resources in the Following Categories (Please note: These sessions are not live)

• Resume & Cover Letter

• Navigating Job Search

• Interview Preparation

• LinkedIn Profile Optimisation

IIMJobs Pro Membership:

• Get access to the resume builder tool

• Spotlight on IIMJobs for highlighting your profile to recruiters

Please note:

• IIM Indore or Emeritus do NOT promise or guarantee a job or progression in your current job. Career Services is only offered as a service that empowers you to manage your career proactively. The Career Services mentioned here are offered by Emeritus. IIM Indore is NOT involved in any way and makes no commitments regarding the Career Services mentioned here.

• This service is available only for Indian residents enrolled into select Emeritus programmes.

More than 300,000 professionals globally, across 200 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded. All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes, the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner during the course period the cost of which is already included in the overall Course fee of the course.

A dedicated program support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.