Get Programme Info
SAVE UPTO INR 25,000!
Don't miss out on this opportunity to save INR 25,000 while gaining a competitive edge over your peers. Enroll for the March, 2023 batch and save up to INR 25,000. Fees increase from next batch onwards.
The marketing world has undergone a huge transformation. The prevalence of new technologies and the increasingly digital savvy consumer have altered how marketers acquire, engage, and keep customers. How do modern customers get information, make decisions, and want to be engaged? How can modern marketers continue to win consumers and grow in a digital world?
IIM Indore’s Executive Programme in Digital Marketing will enable participants to:
The estimated size of online shoppers in India by 2025.
Projected number of Internet users in India by 2040, indicating a big market potential in Internet services.
Please note:
The Digital Marketing programme is relevant for any professional seeking to become more relevant, agile, and competitive in the modern marketing scenario.
Build expertise
18 weeks of rigorous, vibrant learning
Competitive advantage
Get a certificate from IIM Indore
Balanced learning
A combination of strategy and operations, left and right brain
Get the latest thinking
Proficient IIM Indore faculty
Highly interactive pedagogy
Combination of recorded lectures, assignments and quizzes
Build expertise
18 weeks of rigorous, vibrant learning
Competitive advantage
Get a certificate from IIM Indore
Balanced learning
A combination of strategy and operations, left and right brain
Get the latest thinking
Proficient IIM Indore faculty
Highly interactive pedagogy
Combination of recorded lectures, assignments* and quizzes
Note: *Assignments are graded either by industry practitioners who are available to support participants in their learning journey and/or by the Emeritus grading team.
Note:
- These are suggested tools that could be covered in this programme, basis tools used in the earlier cohorts. These could change subject to faculty discretion.
On successful completion of the programme, participants will be eligible to apply for the Executive Education Alumni status offered by IIM Indore. A separate application will be necessary to register.
Current alumni membership plans are as follows:
Benefits available to Executive Education Alumni:
Note:
- Eligibility for the Executive Education Alumni status is not guaranteed on the successful completion of the programme, application submission, and payment fee. IIM Indore reserves the right to confer executive education alumni status on a case-by-case basis.
- IIM Indore reserves the right to modify the above conditions at its discretion at any time without notice.
- Only the courts at Indore will have the territorial jurisdiction to try any disputes arising with respect of the Executive Alumni membership being granted.
The four week capstone project involves the use of a digital marketing simulation for search, social and email marketing, which helps apply the learnings of the course and get hands on experience to: Test your knowledge and deploy campaigns worth almost 50K USD in simulated ad dollars. Launch multiple email campaigns. Weekly Office hours on Stukent to solve queries and get advice from the programme leaders.
Note: Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/adapted to fit the participant profile & programme hours.
Assistant Professor, Marketing
Prof. Subin has completed his Fellow Program in Management from IIM Kozhikode. His doctoral dissertation explored rumor sharing behavior among consumers in the marketplace. Subin has earned his MBA and BTech degrees from Kerala University. His research interests include Consumer Behavior, Word of Mouth, Rumor Research in Marketing, Customer Relationship Management, and Digital Marketing. He has been associated with various organisations prior to joining IIM Indore, which include IIM Trichy, Institute for Financial Management and Research, Institute for Customer Relationship Management, Tata Elxsi, and Wipro. Subin has worked on multiple projects in domains such as consumer research and insights, digital marketing, marketing automation, and marketing of high-technology services.
Participants will be awarded with Certificate of Completion on meeting the below criteria. A minimum of 70% in the required assignments. Completion of the capstone where applicable. A minimum of 50% of the videos must be viewed.
Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of IIM Indore.
What is it like to learn with the learning collaborator, Emeritus?
More than 300,000 professionals globally, across 200 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded. All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes, the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner during the course period the cost of which is already included in the overall Course fee of the course.
A dedicated program support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.
Erulearning Solutions Private Limited (a company incorporated in India) is a subsidiary of Eruditus Learning Solutions Pte Ltd (a company incorporated in Singapore), and operates under the brand name of 'Eruditus' and 'Emeritus'.
Please note: