Invite Your Colleague and Save INR 6,637
STARTS ON March 29, 2023 Application Deadline: March 28, 2023
DURATION 18 Weeks Online Recorded Video Lectures Live Webinar with Faculty
ELIGIBILITY Minimum Graduate or Diploma Holder (10+2+3). Participants can submit color scan copy of marksheets of all year/consolidated mark-sheets/ degree
STARTS ON March 29, 2023 Application Deadline: March 28, 2023
DURATION 18 Weeks Online Recorded Video Lectures Live Webinar with Faculty


Don't miss out on this opportunity to save INR 25,000 while gaining a competitive edge over your peers. Enroll for the March, 2023 batch and save up to INR 25,000. Fees increase from next batch onwards.

To ensure that holiday plans on the occasion of Christmas and New Year are not interrupted, no new modules will be released during this time and participants will receive a 2-week extension for submitting assignments. Participants will continue to have access to course material on the platform during this time.

Programme Overview

The marketing world has undergone a huge transformation. The prevalence of new technologies and the increasingly digital savvy consumer have altered how marketers acquire, engage, and keep customers. How do modern customers get information, make decisions, and want to be engaged? How can modern marketers continue to win consumers and grow in a digital world?

IIM Indore’s Executive Programme in Digital Marketing will enable participants to:

  • Reimagine marketing in the digital age to create change and sustain growth.
  • Understand the impact of the Internet on consumer expectation and behavior.
  • Develop a digital marketing strategy using models and processes.
  • Leverage new technologies to target customers, personalise content, measure performance, and constantly improve performance.
  • 220million

    The estimated size of online shoppers in India by 2025.

    (Indian Brand Equity Foundation, 2022)
  • 1.5 Billion

    Projected number of Internet users in India by 2040, indicating a big market potential in Internet services.

    (Statista, 2022)

Emeritus Career Services

Career Services image
  • Past participants of Emeritus work at Microsoft, ICICI Bank, Infosys, HDFC, AirBnB, TCS, Ola, Flipkart, JSW, Wipro, Honeywell, JP Morgan, Reliance Jio, Mahindra, Gartner, Accenture, Cognizant, amongst others

Please note:

  • This service is available only for Indian residents enrolled into select Emeritus programmes.
  • IIM Indore or Emeritus do NOT promise or guarantee a job or progression in your current job. Career Services is only offered as a service that empowers you to manage your career proactively. The Career Services mentioned here are offered by Emeritus. IIM Indore is NOT involved in any way and makes no commitments regarding the Career Services mentioned here.

Who is this Programme for?

The Digital Marketing programme is relevant for any professional seeking to become more relevant, agile, and competitive in the modern marketing scenario.

  • Graduates who want to increase their industry-readiness
  • Early professionals aspiring to shift to digital marketing roles
  • Managers in marketing, sales, brand or communication interested in using digital marketing skills to increase impact
  • Senior managers and leaders keen on reimagining growth by learning about the modern digital customer
  • Consultants and entrepreneurs who want to reach new customers

Programme Highlights

Build expertise
18 weeks of rigorous, vibrant learning

Competitive advantage
Get a certificate from IIM Indore

Balanced learning
A combination of strategy and operations, left and right brain

Get the latest thinking
Proficient IIM Indore faculty

Highly interactive pedagogy
Combination of recorded lectures, assignments and quizzes

Build expertise
18 weeks of rigorous, vibrant learning

Competitive advantage
Get a certificate from IIM Indore

Balanced learning
A combination of strategy and operations, left and right brain

Get the latest thinking
Proficient IIM Indore faculty

Highly interactive pedagogy
Combination of recorded lectures, assignments* and quizzes

Note: *Assignments are graded either by industry practitioners who are available to support participants in their learning journey and/or by the Emeritus grading team.

Additional Certifications Offered (Optional)

Tools-Softwares Covered
Tools-Softwares Covered

- These are suggested tools that could be covered in this programme, basis tools used in the earlier cohorts. These could change subject to faculty discretion.

Learning Outcomes

  • Strategise Learn frameworks to make goals, plan campaigns, and reach customers
  • Execute Know the various channels and platforms to get your marketing off the ground
  • Engage Understand what keeps customers engaged between attention and action
  • Measure Grasp the science of measuring performance versus plan
  • Optimise Know how to continuously improve performance to increase ROI with data and analytics
  • Learn Get useful insights from leading industry experts on strategic planning and digital ROI initiatives
  • 360-degree alignment Modify current business operations to provide a better online experience

IIM Indore Executive Education Alumni Status

On successful completion of the programme, participants will be eligible to apply for the Executive Education Alumni status offered by IIM Indore. A separate application will be necessary to register.

Current alumni membership plans are as follows:

  • 2-year membership – INR 1,000/- + applicable taxes,
  • Lifetime membership – INR 10,000/- + applicable taxes,

Benefits available to Executive Education Alumni:

  • Communication of brochures and newsletters from IIM Indore.
  • Access to the IIM Indore Campus Library (onsite access only).
  • Official email ID of the institute.
  • ID Card

- Eligibility for the Executive Education Alumni status is not guaranteed on the successful completion of the programme, application submission, and payment fee. IIM Indore reserves the right to confer executive education alumni status on a case-by-case basis.
- IIM Indore reserves the right to modify the above conditions at its discretion at any time without notice.
- Only the courts at Indore will have the territorial jurisdiction to try any disputes arising with respect of the Executive Alumni membership being granted.

Programme Modules

  • Marketing Management Overview
  • Concept of Perceived Value
  • Needs, Wants and Demand
  • Product Life Cycle
  • Creation and Communication of Value
  • Delivery and Exchange of Value
  • Customer Segmentation and Targeting
  • Consumer Positioning
  • Marketing vs. Sales
  • Role of Digital Media in Marketing Management
  • Traditional vs. Digital Marketing
  • The 4Ps of Marketing: Product and Price
  • The 4Ps of Marketing: Place and Promotion
  • The 4Ps of Marketing in Digital Ecosystem
  • The POEM Framework
  • Target Audience
  • Target Selection and Positioning
  • Target Audience: Apple iPhone
  • Customer Profiles and Personas for Digital
  • Why Create a Customer Persona?
  • B2B Customer Persona
  • Gathering Data
  • Customer Touch Points and Moments of Truth
  • Customer Journey
  • Customer Journey Map
  • Customer Journey Map: Example Two
  • Customer Journey to Marketing Insights
  • Organic Search and Keywords: Overview
  • Fundamentals of Search Engines
  • Search Engine: The Process
  • Keywords and Keywords Search
  • On-Page SEO
  • Off-Page SEO
  • Technical SEO
  • App Store Optimization
  • Competitor Research
  • SpyFu: Demo
  • Search Engine Advertising
  • Role of Search Engine Advertising vs. SEO
  • Keyword Planning
  • Creation of Ad Copy
  • Quality Scores
  • Bidding Strategies
  • E-Commerce
  • SEO and SEA Synergy
  • Setting up a PPC account
  • Setting up a PPC Account : Demo
  • Display Ad Types
  • Display Ad Campaign Setup
  • Video Ads
  • Targeting Parameters
  • Remarketing
  • Social Media Strategy: Overview
  • Social Networks and Role of Algorithms
  • Types of Social Networks
  • Social Media Audits
  • Social Media Etiquettes
  • Social media Calendar
  • Types of Paid Social Media Ad Formats
  • Audience Segmentation and Targeting for Social Media Ads
  • Custom and Look-Alike Audiences
  • Social Media Tools
  • AWARIO: Demo
  • Setting up campaigns on Facebook: Demo
  • Setting up campaigns on Linked In: Demo
  • Setting up a YT Campaign: Demo
  • Setting up a Twitter Campaign: Demo
  • Influencers, Communities and Online Reputation: Overview
  • Word of Mouth Marketing
  • Influencer Marketing
  • Viral Marketing
  • User Generated Content Campaigns
  • Brand Communities
  • Online Reputation Management
  • Email marketing basics
  • Email Service Provides
  • Best Practices for Email
  • Affiliate marketing
  • Websites & Microsites
  • Landing Pages and Its Sections
  • Dissection of Successful Landing Pages
  • How to Create Landing Pages?
  • Mobile Apps
  • Metrics
  • PPC Analytics
  • Social Analytics
  • SEO Analytics
  • Video and Display Analytics
  • Role of AI in Analytics
  • Pricing Metrics
  • ROAS and ROI
  • Unit Economics
  • Customer Portfolio Analysis
  • What is Attribution
  • Types of Attribution
  • A/B Testing and Multivariate Testing
  • Digital Marketing Strategy and Its Components
  • RACE Framework
  • AIDA Framework
  • Integrated Marketing Communications or IMC: 6M Framework

The four week capstone project involves the use of a digital marketing simulation for search, social and email marketing, which helps apply the learnings of the course and get hands on experience to: Test your knowledge and deploy campaigns worth almost 50K USD in simulated ad dollars. Launch multiple email campaigns. Weekly Office hours on Stukent to solve queries and get advice from the programme leaders.

Note: Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/adapted to fit the participant profile & programme hours.

Programme Director

Prof Subin Sudhir

Assistant Professor, Marketing

Prof. Subin has completed his Fellow Program in Management from IIM Kozhikode. His doctoral dissertation explored rumor sharing behavior among consumers in the marketplace. Subin has earned his MBA and BTech degrees from Kerala University. His research interests include Consumer Behavior, Word of Mouth, Rumor Research in Marketing, Customer Relationship Management, and Digital Marketing. He has been associated with various organisations prior to joining IIM Indore, which include IIM Trichy, Institute for Financial Management and Research, Institute for Customer Relationship Management, Tata Elxsi, and Wipro. Subin has worked on multiple projects in domains such as consumer research and insights, digital marketing, marketing automation, and marketing of high-technology services.

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Programme Certificate

Participants will be awarded with Certificate of Completion on meeting the below criteria. A minimum of 70% in the required assignments. Completion of the capstone where applicable. A minimum of 50% of the videos must be viewed.

Sample Certificate
Sample Certificate

Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of IIM Indore.

Early applications encouraged. Limited seats are available.

View Payment Plan
Special Corporate Enrolment Pricing

Application Deadline Last Date: March 28, 2023

The Learning Experience 

What is it like to learn with the learning collaborator, Emeritus? 

More than 300,000 professionals globally, across 200 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded. All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes, the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner during the course period the cost of which is already included in the overall Course fee of the course.

A dedicated program support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.

In collaboration with Emeritus

Erulearning Solutions Private Limited (a company incorporated in India) is a subsidiary of Eruditus Learning Solutions Pte Ltd (a company incorporated in Singapore), and operates under the brand name of 'Eruditus' and 'Emeritus'.