Batch 17
Professional Certificate in AI in Digital Marketing with MarTech
Application Deadline
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What Is the Professional Certificate in AI in Digital Marketing with MarTech?
The Professional Certificate Programme in AI in Digital Marketing with MarTech from IIM Indore is a 20-week executive certificate programme designed to help marketing professionals build AI-powered digital marketing, MarTech, analytics, and growth capabilities for the future of marketing.
Delivered by IIM Indore faculty and industry experts, the programme combines strategic perspectives with practical learning through hands-on workshops, live masterclasses, real-world applications, and a capstone project focused on AI-enabled marketing transformation and customer growth.
Participants will receive a digital Certificate of Completion from IIM Indore upon successfully completing the programme with a minimum score of 70% in assignments. Additionally, they must watch at least 50% of the videos and attend at least 50% of the live sessions, masterclasses, or campus modules. No certificate will be awarded if any of these criteria are not met.
Wondering Where to Begin? Watch this!
IIM Indore Advantage
IIM Indore is among the top 100 global business schools (and the second IIM in the country) to receive the prestigious Triple Crown in the form of accreditations from EQUIS, AACSB, and AMBA. IIM Indore has been consistently ranked at the top by various National and International ranking agencies, including NIRF, and the FT-100 rankings.
The institute offers a diverse set of executive education opportunities, spanning several long-term and short-term courses. With a robust offering of 200 + executive programmes, including specialized courses tailored for the UAE, GCC, and the Middle East, IIM Indore empowers professionals with globally relevant skills and expertise.
Why are digital marketers paying attention to AI and MarTech?
94%
85%
What are the outcomes of the Professional Certificate in AI in Digital Marketing with MarTech?
Develop an AI-first marketing mindset powered by GenAI, Agentic AI, MarTech, and analytics.
Build and optimize AI-driven campaigns across search, social, content, and customer lifecycle channels.
Drive customer acquisition, engagement, and retention through AI-powered automation and workflows.
Leverage Generative AI for content creation, personalization, and campaign optimization at scale.
Create scalable growth engines using AI-driven insights, experimentation, and journey orchestration.
Apply MarTech and AI systems to improve performance, customer experience, and business outcomes.
Gain hands-on experience with industry-leading tools across marketing, analytics, and automation.
How the Professional Certificate in AI in Digital Marketing with MarTech Helps Modern Marketers
19 Faculty-Led Sessions
Build strategic expertise in digital marketing, AI, customer acquisition, analytics, and growth.
3 Live Masterclasses
Gain practical insights from marketing leaders driving AI transformation across industries.
Weekly Office Hours
Interact with programme leaders, clarify concepts, and accelerate your learning journey
1-Week Industry Project
Solve a real-world marketing challenge and demonstrate your ability to create business impact.
20+ Industry-Relevant Tools
Gain hands-on experience with leading AI, MarTech, automation, analytics, and growth platforms.
Projects, Assignments & Assessments
Reinforce concepts through graded exercises, mini projects, quizzes, and practical application.
Interactive Discussion Forums
Learn from diverse professional perspectives and expand your industry network.
Alumni Status
(Available at an Additional Cost)
Join a prestigious community of professionals and leaders across industries.
Career Services Support
Leverage career resources and guidance designed to help you navigate new opportunities in the AI-powered marketing landscape.
Learner Voice: Dr. Nigam’s Leap from Maternity to Career Mastery
From Maternity to Mastery: How Dr. Nigam Redefined Her Career with IIM Indore
Even with a PhD and years of teaching experience, Dr. Shivani Nigam chose to upskill through the IIM Indore Digital Marketing Programme—during her maternity leave. Her story is one of resilience, vision, and lifelong learning. By bridging theory with practical insights, she transformed both her classroom teaching and her family’s business. For professionals seeking real-world impact and career growth, her journey is proof that the right programme at the right time can make all the difference.
Testimonials
Tools Covered
Hands-On Learning with Live Demos
Setting up a campaign on Facebook
Setting up a campaign on Twitter
Setting up a campaign on LinkedIn
Setting up a campaign on YouTube
AWARIO
Programme Modules
Pillar 1: Foundations & AI Readiness
Module 1: Digital Marketing Foundations in AI-First World
AI-driven marketing landscape
Digital channels overview
Value creation in ecosystems
Acquisition vs Retention strategies
Marketing funnels (TOFU-MOFU-BOFU)
Role of data in marketing
Module 2: Generative AI for Marketing
Gen AI fundamentals
Prompt engineering (zero/few-shot)
Content creation (ads, blogs, social)
Personalisation using prompts
Evaluating AI outputs
Module 3: Agentic AI for Marketing
AI agents vs workflows
Marketing use-cases
Automation fundamentals
Building simple workflows
Human-in-loop systems
Risks & limitations
Pillar 2: Core Execution Channels
Module 4: AI-driven Consumer Behaviour & Digital Psychology
Platform behaviour (Google, Meta, YouTube)
Attention economy
AI-driven personalisation
Behavioural nudges
Decision journeys
Cognitive biases
Module 5: Personas & Journey Mapping with AI
AI-driven persona creation and segmentation
Behavioural and demographic segmentation
Customer journey mapping (awareness to retention)
Cohort-based journey analysis
Identifying friction points using data
Mapping omnichannel touchpoints
Module 6: SEO & GEO using Gen AI
Fundamentals of SEO and ranking systems
Keyword research and search intent mapping
Programmatic SEO using AI
Generative Engine Optimization (GEO)
Gen AI-driven content optimization
Understanding Google SGE and AI search evolution
Module 7: Performance Marketing (Search + Paid Social)
Campaign structure (Google Ads & Meta Ads)
Keyword targeting and audience segmentation
AI-generated ad copy and creatives
Budget allocation and bid strategies
Performance tracking and optimisation
Retargeting and lookalike audiences
Module 8: Programmatic & Display Advertising
DSP ecosystem
Real-time bidding and auction models
AI-driven audience targeting,
Dynamic creative optimisation
Cross-device targeting strategies
Brand safety and fraud prevention
Pillar 3: Growth & Lifecycle
Module 10:
Influencer & Community Growth
Influencer identification and evaluation
UGC (user-generated content) strategies
Community building and engagement loops
Brand advocacy and referral programs
Social listening and sentiment analysis
Scaling communities for growth
Module 11: Email & Lifecycle Marketing with Gen AI
Lifecycle marketing funnels (acquisition to retention)
Email campaign design and segmentation
Automation workflows and drip campaigns
Personalisation in email marketing with Gen AI
Customer retention strategies
Performance tracking (open rates, CTRs)
Module 12: Conversion Optimisation with AI
Conversion funnel analysis
A/B testing and experimentation frameworks
AI-powered heatmaps and user insights
Landing page design and optimisation
Predictive UX and personalisation
Reducing drop-offs and improving conversions
Pillar 4: Martech & Data Systems
Module 13: Martech Stack Foundations
Overview of Martech ecosystem
CRM, CDP and DMP concepts
Data flow and system integrations
Marketing tech stack design
APIs and data connectivity basics
Vendor evaluation and selection
Module 14: Marketing Automation Systems
Workflow automation and triggers
Lead scoring and nurturing systems
CRM-based lifecycle automation
Multi-channel campaign orchestration
Integration with ad platforms and tools
Measuring automation effectiveness
Module 15: Customer Data & Modern Marketing
Data collection frameworks (GA4, event tracking)
First-party vs third-party data ecosystem
CDP vs CRM usage in marketing
Attribution-ready data structures
Privacy and consent fundamentals (cookie-less world),
Server-side tracking basics
Module 16: Immersive & Emerging Martech
Introduction to immersive marketing (AR, VR, XR)
Virtual try-ons and interactive brand experiences
Gamification and interactive customer journeys
AI-driven immersive personalization,
Tools for immersive campaigns (Snap AR, WebAR)
Omnichannel experience design
Measuring ROI of immersive marketing initiatives
Pillar 5: AI, Analytics & Strategic Growth
Module 17: Advanced Gen AI in Marketing
Multi-modal content creation (text, image, video)
AI-driven campaign scaling and automation
End-to-end Gen AI workflows
Creative testing and iteration using AI
Personalisation at scale using Gen AI
Integration of Gen AI with marketing tools
Module 18: Advanced Agentic AI & Autonomous Systems
Architecture of multi-agent systems
Autonomous marketing workflows and orchestration
AI-driven decision-making systems
Real-time campaign optimisation
Human-AI collaboration frameworks
Future of autonomous marketing organisations
Module 19: Marketing Analytics & Strategy
KPI frameworks and marketing dashboards
GA4 insights and reporting
Marketing attribution models
RACE and AIDA frameworks
Growth loops and experimentation strategy
Budget allocation and performance optimisation
Pillar 6: Capstone Project
AI‑driven marketing campaign: from problem definition and strategy to execution, Martech integration, performance measurement, and final presentation.
Note: Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/adapted to fit the participant profile & programme hours.
Capstone project
The four week capstone project involves the use of a digital marketing simulation for search, social and email marketing, which helps apply the learnings of the course and get hands on experience to: Test your knowledge and deploy campaigns worth almost 50K USD in simulated ad dollars. Launch multiple email campaigns. Weekly Office hours on Stukent to solve queries and get advice from the programme leaders.
Live Webinar
Connect LIVE with IIM Indore’s esteemed faculty for a first-hand look at the course’s learning outcomes. This interactive session is designed to help you understand the learning approach and maximise your experience as you prepare to excel in the programme.
Live Masterclasses by Industry Experts
Explore how AI and Gen AI are revolutionizing digital marketing in live interactive expert-led masterclasses.
AI & Gen AI in Social Media Marketing and Display Marketing
AI & Gen AI in SEO, SEM, Google Analytics & Meta
AI & Gen AI for Content Creation - Websites, LPs, Apps, Emails, Blogs
AI & Gen AI Strategy for Market Research & Strategy
Hands-On Learning with Stukent's Digital Marketing Simternship
Experience the Stukent Digital Marketing Simternship, where you'll master essential digital marketing skills through real-world simulation. Here's what you'll learn:
Select and optimize keywords
Create and optimize bids
Organize, create, and optimize search campaigns, ad groups, and ads
Identify and analyze key performance indicators
Conduct landing page optimization
Organize, create, and optimize interest and remarketing display ads
Organize, create, and optimize a shopping ad
World-class learning with faculty-led, pre-recorded videos
Flexible Learning
Learn at your own pace with high-quality, pre-recorded faculty videos.
Advance your career without disrupting your busy schedule.
Cohort-based Learning
Learn with an accomplished group of peers and build your network.
Gain cross-industry and cross-functional knowledge.
Globally Renowned Faculty
Learn from the best instructors and resources from anywhere in the world.
Access the experts, regardless of their location.
Learning Outcomes
By completing the digital marketing IIM Indore programme, you will build the strategic mindset needed to design and manage high-impact digital initiatives. The programme helps you connect customer understanding with data-driven decision-making, so you can plan smarter, execute better, and respond effectively to changing market needs. You will be equipped to handle real-world digital challenges with confidence and contribute meaningfully from day one.
Learn frameworks to make goals, plan campaigns, and reach customers
Know the various channels and platforms to get your marketing off the ground
Understand what keeps customers engaged between attention and action
Grasp the science of measuring performance versus plan
Know how to continuously improve performance to increase ROI with data and analytics
Get useful insights from leading industry experts on strategic planning and digital ROI initiatives
360-degree alignment-Modify current business operations to provide a better online experience
Program Certificate
Participants will be awarded with Certificate of Completion on meeting the below criteria. A minimum of 70% in the required assignments. Completion of the capstone where applicable. Participants are required to watch at least 50% of the recorded sessions and also to attend at least 50% of the live / master classes / campus module.
Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of IIM Indore.
IIM Indore Executive Alumni Status
The participant who completes the programme successfully will be eligible for the Executive Education Alumni status of IIM Indore. The participant is required to apply separately along with the necessary fee of ₹ 1,000/- + GST 18% per person (for two years) and ₹ 10,000/- + GST 18% per person (for lifetime) to register his/her name with IIM Indore Executive Education Alumni.
Benefits of IIM Indore's Executive Education Alumni include:
Subscription to the brochures and newsletters from IIM Indore
Access to the IIM Indore Learning Centre (on-site access only)
Official IIM Indore Email ID & Alumni ID Card
The Executive Education Alumni Status will be available on request and participants will be required to follow the documentation process set-up by the Alumni office.
The successful completion of the programme, submission of the application, and payment of the fee do not, by themselves, entitle a participant to Executive Education Alumni Status. IIM Indore reserves the sole right to confer Executive Education Alumni Status and may modify these conditions at its discretion at any time without prior notice. Any disputes arising in connection with the grant of Executive Education Alumni Status shall fall under the territorial jurisdiction of the courts in Indore.
Note:
Eligibility for the Executive Education Alumni status is not guaranteed on the successful completion of the programme, application submission, and payment fee. IIM Indore reserves the right to confer executive education alumni status on a case-by-case basis.
IIM Indore reserves the right to modify the above conditions at its discretion at any time without notice.
Only the courts at Indore will have the territorial jurisdiction to try any disputes arising with respect of the Executive Alumni membership being granted.
Emeritus Career Services
15 Recorded sessions and resources in the following categories:
(Please note: These sessions are not live):
Resume & Cover Letter
Navigating Job Search
Interview Preparation
LinkedIn Profile Optimisation
Please Note -
IIM Indore or Emeritus do NOT promise or guarantee a job or progression in your current job. Career Services is only offered as a service that empowers you to manage your career proactively. The Career Services mentioned here are offered by Emeritus. IIM Indore is NOT involved in any way and makes no commitments regarding the Career Services mentioned here.
What Is the Learning Experience Like?
Join a global community of 300,000+ professionals across 200 countries who have advanced their careers with Emeritus. In a recent survey, 9 out of 10 learners said their expectations were met or exceeded.
From day one, you’ll get access to carefully designed course material, live interactions, and a structured cohort-based journey that keeps you on track. Our approach blends flexibility with accountability—so you don’t just start, you finish strong.
And you’re never on your own. A dedicated program support team is available 7 days a week to guide you with platform queries, technical support, or any learning-related questions—so you can focus on what really matters: your growth.
A dedicated programme support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.
FAQs
What exactly is digital marketing?
Digital marketing refers to the use of digital channels such as search engines, social media, email, and websites to promote products or services. It involves strategies and techniques such as customer acquisition strategy, digital campaign management, and conversion rate optimisation aimed at engaging target audiences online, driving conversions, and enhancing brand visibility. A well-structured digital marketing course or digital marketing classes can help professionals master these skills effectively.
What are the eligibility requirements for the IIM Indore Executive Programme in Digital Marketing?
The IIM Indore Executive Programme in Digital Marketing is open to graduates from any discipline. While prior marketing experience is helpful, it is not required. This best digital marketing course for professionals is designed for individuals seeking digital marketing career growth and aspiring to become digital marketing managers.
Who should apply for the IIM Indore Executive Programme in Digital Marketing?
This program is ideal for marketing professionals, entrepreneurs, business owners, and individuals who want to enhance their skills through structured digital marketing classes and a strong online marketing strategy course. It’s also well-suited for those looking to switch to a digital marketing role or grow within their current position.
What does the curriculum of the IIM Indore Executive Programme in Digital Marketing cover?
The curriculum covers key areas such as Digital Marketing Strategy, SEO, SEM, Social Media Marketing, Content Marketing, Email Marketing, and Analytics. It includes elements of performance marketing course design, paid media strategy course learning, and marketing analytics course modules. These digital marketing classes are designed to provide actionable insights and tools for real-world application.
Is the IIM Indore Executive Programme in Digital Marketing delivered online or through recorded sessions?
Yes, this digital marketing course is delivered through recorded video sessions, providing flexibility to learn at your own pace and revisit the content as needed. It also supports professionals pursuing marketing automation training and digital marketing analytics learning.
What is the fee for the IIM Indore Executive Programme in Digital Marketing?
The fee is INR 1,05,000 + GST. This digital marketing course price includes access to all learning materials and resources, including modules aligned with seo certification course, google ads course, and google analytics course content.
Is there a finance or installment option available for this IIM Indore course in Digital Marketing?
Yes, finance and installment options are available to help you manage your investment in this online digital marketing course more comfortably while building skills required for digital marketing leadership.
What tools will be covered in the IIM Indore course in Digital Marketing?
Participants will gain hands-on experience with popular tools like Google Analytics, Google Ads, email marketing tools, and social media management platforms. These tools support digital campaign management, marketing automation training, and digital marketing analytics—core components of effective digital marketing classes.
Why is this IIM Indore course considered one of the best in Digital Marketing?
The IIM Indore Executive Programme in Digital Marketing is considered among the best due to its well-rounded curriculum, expert faculty, and focus on practical, industry-ready skills such as digital growth strategy programme design and customer acquisition strategy. The program also stands out among other digital marketing courses because it is backed by a premier institution like IIM Indore.
What are the key responsibilities of a Digital Marketer?
A Digital Marketer is responsible for creating digital marketing strategies, managing digital campaign management, optimising SEO, executing paid media strategy, driving content marketing certification initiatives, managing email marketing strategy, analysing performance data using digital marketing analytics, and staying updated with the latest trends—skills that are thoroughly covered in comprehensive digital marketing classes and essential for how to become a digital marketing manager.
Early registrations are encouraged. Seats fill up quickly!
Flexible payment options available.
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